A visual strategy for your brand and website is something a designer usually creates for you. In this workshop we will go through the process of creating a visual strategy and creative direction development. You’ll learn the importance of visuals, gain a better understanding of what images you need, and develop a creative direction that you can share with a professional photographer to guide your photoshoots. We’ll also discuss organization and best practices for using your visuals. And there will be handy freebies that I use with my own clients!

Led by Elisabeth Waller Design & Photography via Zoom. Hosted by Vermont Womenpreneurs as part of our Womenpreneurs Supporting Womenpreneurs series.

Elisabeth Waller

I am a photographer and designer empowering women entrepreneurs who believe diversity and authenticity are not only the future of business but can change the world. I help women to feel fulfilled by their businesses through purpose, passion, and financial freedom through the creation of strong and edgy brands with a cult following.